Website audits are an important aspect of managing your online presence. A complete audit should including competitor sites to determine improvement areas. Both internal and external SEO indicators should be thoroughly covered: Maps, Google My Business, Search Console, NAP, Social networks. Additionally, a solid content and backlink strategy, Metadata & Keywords used correctly, conversion measurement, mobile optimization, & domain authority. Where do you even start to cover all of that? Thanks to SEO Spyglass bulk comparison tool, Cinci360 generated a comprehensive ranking list of available tools to developers to help generate a complete audit for any client. Examples of professional audits include:
- Alan Bleiweiss Audit Checklist
- Annie Cushing’s Audit Checklist
Google Resources for this Course:
- Google My Business: https://www.google.com/business
- Google Partners: https://www.google.com/partners
- Google Accounts: https://www.google.com/accounts
- Google Search Console: https://www.google.com/webmasters
- Google Trends: https://www.google.com/trends
- Google Ads: https://www.ads.google.com
- Google Analytics: https://www.marketingplatform.google.com/
- Google Speed Tester: testmysite.thinkwithgoogle.com
